families / marketing
marketing
ad-campaign-optimization
A suite of skills for analyzing, auditing, and optimizing paid advertising campaigns across various platforms to improve performance and reduce waste.
These skills focus on the strategic analysis, auditing, and performance optimization of existing ad campaigns rather than the initial creative generation or broad market mapping.
- Analyze my Meta and Google Ads data to identify which campaigns are wasting budget and provide specific cut or scale recommendations.
- Audit my ad account structure and creative fatigue levels to determine if I need to refresh my ad sets or adjust frequency caps.
app-store-optimization
A suite of skills focused on improving app visibility, conversion, and performance within mobile app stores through metadata, creative, and metric analysis.
These skills specifically target the optimization of app store presence, including metadata, creatives, and store-specific metrics, rather than broader marketing channels or technical stability issues.
- Run a full ASO audit on my Android app and suggest keyword improvements for the title and description.
- Analyze my app store conversion metrics and A/B test results to determine which store listing variant performs best.
brand-positioning-strategy
A suite of skills for defining, mapping, and validating a brand's market position, core truths, and strategic statements.
These skills focus on strategic market placement and value definition, distinct from operational brand monitoring, visual guideline enforcement, or general brand research.
- Create a positioning statement for our new eco-friendly sneaker line targeting Gen Z.
- Map out the competitive landscape and identify our unique value proposition against top three rivals.
community-growth-and-engagement
A set of strategies and operational playbooks for building, moderating, and scaling online communities to drive product adoption and user retention.
These skills differ by focusing on specific lifecycle stages (launch vs. ongoing management), operational mechanics (moderation vs. growth tactics), and analytical approaches (signals vs. engagement metrics) within the broader scope of community marketing.
- Create a moderation policy and onboarding flow for a new Discord server to reduce spam and increase member activity.
- Develop a community launch plan that leverages early adopters to generate organic buzz and feedback for a new SaaS product.
competitor-intelligence
A suite of skills for analyzing, tracking, and researching competitors across SEO, social media, advertising, and product positioning.
These skills differ by their specific focus area, ranging from SEO and content analysis to social media strategy, ad intelligence, and ongoing product tracking.
- Analyze our top three competitors' keyword rankings and content gaps to identify opportunities for our next quarter.
- Scrape and analyze recent ads from our main competitor on Meta and TikTok to understand their current creative strategy.
content-creation-and-optimization
A suite of skills for generating, refining, and distributing marketing content to ensure it is engaging, human-sounding, and strategically aligned.
These skills differ in their specific focus on the content lifecycle, ranging from initial strategy and creation to humanization, repurposing, and final distribution or auditing.
- Rewrite this AI-generated blog post to sound more natural and engaging for our target audience.
- Audit our existing landing pages and suggest updates to improve conversion rates and SEO performance.
conversion-optimization
A family of skills focused on analyzing, designing, and testing elements of marketing pages and funnels to maximize user conversion rates.
These skills differ by their specific focus, ranging from high-level strategic analysis and methodology to granular tactical elements like copywriting, UI components (popups, CTAs), and psychological triggers.
- Analyze my landing page to identify why users are dropping off before submitting the form.
- Write persuasive copy for a pricing page that emphasizes value to increase sign-ups.
customer-lifecycle-management
A suite of skills for managing the entire customer journey, from initial discovery and onboarding to retention, reactivation, and win-back strategies.
These skills differ by their focus on specific stages of the customer lifecycle, such as initial research and discovery versus post-acquisition retention and reactivation.
- Create a win-back playbook for customers who have not purchased in the last 90 days.
- Analyze customer interview transcripts to identify key pain points for our ICP.
ecommerce-marketing
A comprehensive suite of skills for planning, executing, and optimizing various aspects of e-commerce marketing, including content, video, email, SEO, and strategy.
The skills differ by their specific marketing channel or tactical focus, ranging from creative asset generation like video scripts and copy to strategic planning, technical SEO, and automated email flows.
- Create a 6-stage video script for a new skincare product targeting Douyin users.
- Build a complete omnichannel marketing strategy for a new DTC furniture brand.
email-campaign-orchestration
A family of skills for designing, building, and managing end-to-end email marketing campaigns, sequences, and deliverability.
These skills differ by their specific focus within the email lifecycle, ranging from technical template rendering and API integration to strategic sequence design, content creation, and performance auditing.
- Create a 5-step onboarding email sequence with MJML templates and verify deliverability.
- Audit the quality of our current drip campaign and adjust the sending frequency based on user preferences.
advertising-campaign-management
A suite of skills for planning, creating, and optimizing paid advertising campaigns across various platforms and audiences.
These skills differ by their specific focus on either creative content generation, platform-specific strategy, or data-driven audience analysis.
- Create a high-converting ad copy for a new product launch on Facebook.
- Analyze audience overlap between my email list and my Instagram followers to refine targeting.
geo-marketing-suite
A comprehensive set of skills for executing, analyzing, and optimizing Generative Engine Optimization (GEO) strategies to enhance brand visibility in AI-driven search results.
These skills differ by their specific function within the GEO workflow, ranging from foundational research and auditing to content creation, technical optimization, and performance analysis.
- Audit our current website's citability and create a proposal for improving our GEO performance.
- Research competitor content strategies and generate optimized geo-content for our new product launch.
growth-strategy
A collection of skills for designing, executing, and analyzing digital product growth strategies including experimentation, loops, and acquisition channels.
These skills differ by focusing on specific stages of the growth lifecycle, such as strategic planning (growth-engine), tactical execution (referrals-word-of-mouth), and measurement (growth-signal-charts).
- Create a prioritized backlog of growth experiments for the next quarter.
- Design a viral referral loop to increase organic user acquisition.
influencer-partnership-lifecycle
A comprehensive workflow for identifying, vetting, and managing influencer partnerships from initial discovery to campaign execution and compliance.
This cluster covers the end-to-end process of influencer marketing, distinguishing itself from single-step tasks by integrating discovery, scoring, briefing, and outreach into a cohesive partnership strategy.
- Find and score top 10 fitness influencers for a new protein bar launch, then draft a creative brief for the top 3.
- Identify potential tech reviewers for a gadget sponsorship, evaluate their audience fit, and generate outreach emails for the best candidates.
instagram-content-operations
A comprehensive suite of skills for managing, creating, and optimizing all aspects of Instagram content and engagement.
These skills differ by their specific function in the Instagram workflow, ranging from strategic planning and auditing to specific content creation formats like reels, stories, and carousels, as well as community management tasks like replying to comments and DMs.
- Create a 5-slide carousel post about our new product launch and write the corresponding caption.
- Audit my last 10 posts to identify which ones had the highest engagement and suggest a strategy to replicate that success.
landing-page-lifecycle
A comprehensive suite of skills for creating, auditing, and optimizing landing pages across various marketing channels and business models.
These skills differ by their specific focus within the landing page workflow, ranging from initial generation and copywriting to technical auditing, channel-specific optimization (like Google Ads or E-commerce), and holistic experience checking.
- Generate a high-converting landing page for a new SaaS product launch.
- Audit the current landing page for SEO issues and provide optimization recommendations.
launch-orchestration
A comprehensive suite for planning, executing, and analyzing product launches from initial readiness checks to post-launch retrospectives.
These skills differ by their specific phase in the launch lifecycle, ranging from pre-launch planning and readiness auditing to real-time monitoring and post-launch analysis.
- Audit the current state of our marketing assets and confirm we are ready for the Q3 product launch.
- Analyze the customer feedback received in the first 48 hours after launch to identify key success factors and pain points.
lead-generation-and-enrichment
A suite of tools for identifying, contacting, and enriching potential customers to build high-quality sales pipelines.
These skills differ by their specific function in the lead lifecycle, ranging from initial discovery and contact finding to data enrichment and lead magnet creation.
- Find the direct email addresses for the CTOs of the top 50 fintech startups in Berlin.
- Create a gated whitepaper on AI marketing trends to capture email leads and enrich the resulting list with firmographic data.
linkedin-marketing-operations
A comprehensive suite for managing LinkedIn presence, content creation, engagement, and paid advertising campaigns.
These skills collectively cover the full lifecycle of LinkedIn marketing, from profile optimization and content creation to direct engagement and paid ad management.
- Create a 5-slide carousel post about our new product launch and schedule it for next Tuesday.
- Audit my current LinkedIn profile for SEO optimization and draft a personalized DM to a potential client.
local-seo-optimization
A suite of skills for enhancing a business's visibility and ranking in local search results and map packs.
These skills differ in their specific focus, ranging from general local visibility and legal audits to technical optimization of Google Business Profiles and geo-targeted search intent.
- Audit my Google Business Profile for local SEO best practices and intent alignment.
- Optimize my website's local landing pages to improve visibility in the local map pack.
marketing-strategy-and-messaging
A collection of skills for developing high-level marketing strategies, defining brand narratives, and crafting persuasive copy for SaaS and software products.
These skills focus on strategic planning, brand messaging frameworks, and creative copywriting, distinguishing them from operational, technical, or contract-related tasks.
- Generate a list of growth ideas and marketing strategies for my new SaaS product.
- Rewrite the homepage copy to better align with the StoryBrand framework and improve conversion.
narrative-architecture
A suite of tools for designing, mapping, and monitoring the structural integrity and consistency of brand narratives across marketing channels.
These skills differ by their specific role in the narrative lifecycle, ranging from initial strategic design and baseline mapping to ongoing monitoring of drift, resonance, and quality.
- Map the current brand narrative baseline to identify gaps in category positioning.
- Monitor the narrative drift across recent campaign assets to ensure alignment with the strategic design.
paid-advertising-operations
A comprehensive suite for planning, launching, and optimizing paid advertising campaigns across various digital channels.
These skills cover the entire lifecycle of paid media, from strategic channel selection and campaign planning to creative generation and post-launch measurement.
- Create a launch plan and generate ad creative variations for a new Meta campaign.
- Prioritize paid channels based on budget and set up the measurement loop for a Google Ads account.
product-launch-execution
A set of skills for planning, positioning, and executing the go-to-market strategy for new products or features.
These skills focus on the strategic planning, positioning, and execution of product releases, distinguishing them from general marketing strategy or post-launch optimization tools.
- Create a comprehensive launch strategy and positioning document for our new SaaS feature.
- Set up my product marketing context to prepare for an upcoming Product Hunt launch.
sales-enablement
A collection of skills for creating internal and external sales materials, including battle cards, pitch decks, demo scripts, and prospecting outreach templates.
These skills focus on the creation of sales collateral, enablement kits, and outreach content rather than pipeline management or revenue forecasting.
- Build battle cards and an internal launch FAQ for the sales team.
- Draft a cold email sequence and a one-pager for a new product launch.
search-visibility-optimization
A suite of skills for managing, analyzing, and improving a brand's presence and performance across organic and paid search channels.
These skills differ by their specific focus on either technical data integration (search-console), paid advertising management (adwords, google-search-ads-builder), organic ranking strategies (seo-strategy, entity-seo), or data extraction and analysis (search-term-miner, seo-monitoring).
- Analyze the search console data to identify high-potential keywords and update the SEO strategy accordingly.
- Build a new Google Search Ads campaign using mined search terms and monitor its performance against SEO metrics.
seo-optimization
A comprehensive suite of skills for executing, auditing, and monitoring Search Engine Optimization strategies to improve website visibility and organic traffic.
These skills differ by their specific focus within the SEO workflow, ranging from content creation and technical auditing to backlink analysis, rank tracking, and search console reporting.
- Run a full technical SEO audit on our homepage and fix any critical indexing issues.
- Draft a new blog post targeting the keyword 'best running shoes' and optimize the meta tags for maximum click-through rate.
social-media-publishing
A set of skills for creating, scheduling, and distributing content across various social media platforms and networks.
These skills differ by the specific target platform (e.g., Weibo, WeChat, Douyin, Jike) or the specific function (e.g., API integration, content generation, profile optimization) they perform within the social media workflow.
- Schedule a series of promotional posts to Weibo and WeChat for the next week.
- Generate a meme based on current trends and publish it to the company's social media channels.
user-lifecycle-growth
A set of strategies and tactics for acquiring, activating, and retaining users throughout their lifecycle.
These skills differ by focusing on specific stages of the user journey, from initial acquisition and activation to long-term retention and engagement.
- Create a user persona and segmentation strategy to target early adopters on Reddit.
- Design an onboarding flow to improve activation rates and a retention campaign for power users.
web-ux-components
A collection of standard user interface elements and functional modules for website navigation, engagement, and compliance.
These skills differ by their specific functional purpose, ranging from structural navigation elements like banners and error pages to interactive engagement tools like social sharing and feedback forms.
- Design a sticky top banner to announce a seasonal sale and ensure it does not obscure the main navigation.
- Create a responsive 404 error page that guides users back to the homepage or search bar.
general
Skills filed under general.
The skills differ by name and by the task each description states.
- Use audience-research
- Apply audience-research to a matching task