domains / families / marketing / paid-ads

paid-ads

combined

When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'LinkedIn ads,' 'ad budget,' 'cost per click,' 'ad spend,' or 'should I run ads.' Use this for campaign strategy, audience targeting, bidding, and optimization. For bulk ad creative generation and iteration, see ad-creative. For landing page optimization, see page-cro. When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' or 'audience targeting.' This skill covers campaign strategy, ad creation, audience targeting, and optimization.

When to use

• | Condition | Rationale | |-----------|-----------| | **PMF validated** (conversion mode) | Product-market fit confirmed; scale acquisition | | **PMF testing** (validation mode) | Small budget; validate demand, messaging, pricing before bu…

When not to use

• | Condition | Rationale | |-----------|-----------| | **Pre-PMF + large scale** | Large-scale paid acquisition before PMF wastes budget; use PMF testing mode or cold-start channels first | | **No conversion tracking** | Can't measure ROAS;…

Skill page

Conflict

The copies overlap on core paid-ads strategy (goals, audience, platform selection, budget, optimization), but each has material steps the others lack. kostja94 adds PMF-testing vs conversion-driven modes, when-not-to-use rules, and cross-medium formats (CTV, OOH, directory). LeoYeAI/openclaw-marketing-skills adds campaign structure, naming conventions, ad copy frameworks, creative best practices, and optimization levers. LeoYeAI/openclaw-master-skills adds detailed per-platform campaign types and headline/CTA formulas. nowork-studio is a wrapper that defers to an external WORKFLOW.md and does not contain the procedure itself. Crowning one would hide real alternatives.