domains / families / marketing / lead-magnets

lead-magnets

combined

When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute it. For interactive tools as lead magnets, see free-tool-strategy. For writing the actual content, see copywriting. For the email sequence after capture, see email-sequence. When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," "what should I give away for emails," "course as a skill," or "package our content as an agent skill." Use this for planning what to create and how to distribute it. For interactive tools as lead magnets, see free-tools. For writing the actual content, see copywriting. For the email sequence after capture, see emails.

When to use

• Use when planning downloadable offers or gated resources for email capture.
• Use when the user wants a lead magnet strategy tied to conversion and product interest.
• Use when deciding what to give away, not just writing the asset itself.

When not to use

• Use this skill only when the task clearly matches the scope described above.
• Do not treat the output as a substitute for environment-specific validation, testing, or expert review.
• Stop and ask for clarification if required inputs, permissions, safety boundaries, or success criteria are missing.

Skill page

Conflict

The three copies share the same core planning procedure (context gathering, principles, type table, buyer-stage matching, and gating strategy), but they disagree on the product-marketing context filename and on cross-references, and the coreyhaines31 copy adds a unique 'agent skills as a lead magnet' section that the others lack. Crowning one copy would hide the filename conflict and the unique agent-skill packaging guidance.