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pacing-monitor

separate

Tracks daily spend against monthly budget targets across all campaigns and accounts. Tells you exactly where you'll land at current pace, flags campaigns that are over or underspending, and calculates the daily budget adjustments needed to hit your target by month end. Platform: Google and Meta.

When to use

• Weekly pacing checks, ideally every Monday and mid-week
• When clients have strict monthly budgets that can't be exceeded
• During heavy spend periods (holiday, promotions) where daily oversight matters more
• End of month when you need to throttle or accelerate to land on target

Skill page

Source