domains / families / marketing / product-marketing

product-marketing

authentic

When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing.md` that all other skills reference for product, audience, and positioning context.

When to use

• create product marketing context document
• update product marketing context
• set up marketing context
• define product positioning
• identify target audience
• describe product
• define ICP
• define ideal customer profile

When not to use

• using other marketing skills without context

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