domains / families / marketing / plan-campaign-channel-decision

plan-campaign-channel-decision

separate

Step of the plan-campaign playbook: marks each candidate channel Run, Test, Later or No with a brand-fact reason and founder hours. Run plan-campaign instead; not for direct use.

When to use

• Marking candidate channels Run, Test, Later, or No
• Assigning brand-fact reasons to channel decisions
• Calculating founder hours per leg
• Determining execution per leg (GooseWorks levers or human hands)
• Writing the Channel decisions section of the brief

When not to use

• Direct use outside the plan-campaign playbook

Skill page

Source