domains / families / marketing / influencer-marketing

influencer-marketing

combined

When the user wants to run influencer, creator, or ambassador partnerships to promote their product — finding and vetting partners, structuring deals, briefing creators, disclosure compliance, and measuring ROI. Also use when the user mentions 'influencer marketing,' 'creator partnerships,' 'sponsorships,' 'YouTube sponsorships,' 'podcast sponsorships,' 'brand ambassador,' 'ambassador program,' 'creator program,' 'UGC creators,' 'tech UGC,' 'UGC creator program,' 'creator network,' 'B2B influencers,' 'thought leader ads,' 'gifting,' 'product seeding,' 'whitelisting creator content,' 'Telegram channel ads,' 'buy a post in a Telegram channel,' 'how much to pay an influencer,' or 'FTC disclosure.' For affiliate/referral payout mechanics, see referrals. For community-led advocacy, see community-marketing. For turning creator content into paid ads, see ad-creative. When the user wants to plan, implement, or optimize influencer marketing strategy. Also use when the user mentions "influencer marketing," "KOL," "creator partnership," "brand ambassador," "sponsored content," "influencer campaign," "micro-influencer," "influencer outreach," "creator collaboration," or "influencer deal." For creator programs, use creator-program.

When to use

• finding and vetting partners
• structuring deals
• briefing creators
• disclosure compliance
• measuring ROI
• influencer marketing
• creator partnerships
• brand ambassador programs

When not to use

• affiliate/referral payout mechanics
• community-led advocacy
• turning creator content into paid ads

Skill page

Conflict

The two skills overlap on the core influencer-marketing workflow (tiers, discovery, cooperation models, disclosure, and measurement), but each contains material steps the other lacks. The coreyhaines31 copy adds a detailed influencer/ambassador spectrum, a volume UGC creator program, a performance-paid creator program, a product-marketing context check, and an explicit untrusted-data warning for fetched creator content. The kostja94 copy adds a Contextus context-loading step, a platform-by-audience table, specific discovery tools (Stormy.ai, Upfluence, Passionfroot), a payment/contract best-practice block (PayPal, prepay + final payment), and a distinct output-format checklist. Because crowning one would hide real alternative procedures, the correct decision is combine.