domains / families / marketing / apple-search-ads

apple-search-ads

combined

Create, optimize, and scale Apple Search Ads campaigns with API automation, attribution integration, and bid strategy recommendations. When the user wants to set up, optimize, or scale Apple Search Ads (ASA) campaigns — including keyword bidding, match types, campaign structure, Creative Product Sets, CPP routing, and ROAS optimization. Use when the user mentions "Apple Search Ads", "ASA", "Search Ads", "Search tab ads", "Today tab ads", "CPT", "TTR", "Search Match", "exact match", "broad match", "CPP in ads", "ASA bidding", or "Search Ads budget". For Meta/Google UAC/TikTok paid UA, see ua-campaign.

When to use

• User needs to run Apple Search Ads for iOS apps. Agent handles campaign creation, bid optimization, attribution tracking, performance analysis, and strategic recommendations.

Skill page

Conflict

The two skills cover the same domain (Apple Search Ads) but with distinct, non-overlapping material. The first skill (appeeky/aso-skills) focuses on strategic setup, campaign structure, keyword strategy, bidding heuristics, and creative product sets (CPP) routing. The second skill (LeoYeAI/openclaw-master-skills) focuses on technical implementation, specifically the Campaign Management API v5, OAuth authentication, JSON object structures for campaigns/ad groups, and attribution integration (AdServices/SKAdNetwork). Neither skill contains the other's core steps; one is a strategy guide, the other is an API/automation toolkit. Combining them provides a complete workflow from strategy to execution.