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channel-mix-optimizer

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Given your total budget, recommends the optimal split across Google Search, PMax, Meta prospecting, Meta retargeting, and any other active channels based on your last 60-90 days of marginal ROAS and CPA by channel. Tells you where each additional dollar produces the best return. Platform: Google and Meta.

When to use

• Monthly or quarterly budget allocation reviews
• When total budget changes and you need to redistribute
• When a new channel is added and you need to figure out how much to shift from existing channels
• During planning season when building annual media plans with projected outcomes

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