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claims-gate

separate

Checks every claim in a piece of copy (ads, emails, posts, pages, scripts, briefs) against the claims the brand has approved. Keeps, rewrites or cuts each line, and lists the proof that would bring a cut line back. When a line the copy needs has no approval, it asks for a short sign-off on the 3 or 4 lines that matter and records the answer. Use alone when you already have the copy and a brand set up; otherwise run the playbook for the job (e.g. make-static-ads, make-content, write-outreach).

When to use

• Checking claims in ads, emails, posts, pages, scripts, and briefs
• Keeping, rewriting, or cutting copy lines based on approval status
• Listing proof required to restore cut lines
• Requesting sign-off for unapproved lines needed in copy
• Validating claims against brand knowledge and markers
• Applying brand 'must' and 'dont' policies to copy

When not to use

• Creating copy from scratch without existing brand setup
• Running full playbooks like make-static-ads or write-outreach
• Reading claims directly from the brain by playbooks
• Using search snippets or unverified kit data as approved claims

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