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walmart-advertising-strategy

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Master Walmart Connect advertising including Sponsored Products, Sponsored Brands, Display Ads, and onsite/offsite campaigns with bidding strategy, budget allocation, and ROAS optimization.

When to use

• Walmart Sponsored Products campaign setup and optimization
• Sponsored Brands and Sponsored Videos strategy
• Display advertising and DSP campaigns
• Keyword research and targeting for Walmart
• Bidding strategy: automatic vs manual, bid modifiers
• Budget allocation across campaign types
• ROAS tracking and optimization
• Seasonal campaign planning for Walmart events

Skill page

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