domains / families / marketing / content-marketing

content-marketing

separate

When the user wants to plan content marketing across channels, define content types and formats, or create a content repurposing strategy. Also use when the user mentions "content marketing strategy," "content types," "content formats," "content repurposing," "content calendar," "content mix," "owned content," "content distribution," "content funnel," or "content planning across channels." For SEO calendar, use content-strategy.

When to use

• **Content types**: What you create (by purpose/theme)
• **Content formats**: How it's delivered (article, video, email, post)
• **Channels**: Where it's distributed (blog, email, X, LinkedIn, etc.)
• **Repurposing**: One core content → multiple formats → multiple channels
• **Funnel mapping**: Content by stage (awareness, consideration, decision)

When not to use

• SEO calendar

Skill page

Source