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learn-my-brand

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Learn my brand once and stop asking me every time. Use when someone says learn my brand, set up my brand, here's our brand book, remember how we talk, what can we claim, can we say this, approve our claims, sign off our voice, our price or product changed, the client approved the claims, pick up where we left off, or check our claims are still current. Reads what GooseWorks already found about the brand, asks only the gaps as drafts to confirm, audits every claim (including ones research marked approved) and gets the ones that matter signed off with proof, scope and review date, turns the voice into rules the owner confirms, checks logo, colours and fonts, and saves it all as it goes so every other job loads it instead of asking. Ends with an unknowns list and a read-back. Not for who our customers are and what they say (use research-audience) or writing positioning from scratch (not covered yet).

When not to use

• The website read, ad-library presence, review import, the asset kit — the server's research.
• Positioning from scratch — not covered yet (write-my-positioning, backlog); the owner's own one-liner is recorded, or it stays unknown.
• Customer research and the voice-of-customer bank — research-audience. Competitor research — research-competitors.
• Goal, budget, margins, spend caps, this week's focus — where-to-start, plan-campaign, run-paid-campaigns.
• Inventing claims, customers, proof or numbers. Any creative. Legal advice.

Skill page

Source