domains / families / marketing / product-marketing-context

product-marketing-context

combined

When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing-context.md` that all other skills reference for product, audience, and positioning context. When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' or wants to avoid repeating foundational information across marketing tasks. Creates `.agents/product-marketing-context.md` that other marketing skills reference.

When to use

• Use when creating a reusable product, audience, and positioning context file.
• Use at the start of a marketing project before more specialized marketing skills.
• Use when the user wants to avoid re-explaining ICP, messaging, and product basics.

When not to use

• Use this skill only when the task clearly matches the scope described above.
• Do not treat the output as a substitute for environment-specific validation, testing, or expert review.
• Stop and ask for clarification if required inputs, permissions, safety boundaries, or success criteria are missing.

Skill page

Conflict

The three copies share the same core workflow (check for existing context, auto-draft or interview, save to .agents/product-marketing-context.md), but they disagree on the document schema. The LeoYeAI/openclaw-marketing-skills copy uses an 8-section structure (Product Overview, Target Audience, Positioning & Differentiation, Value Proposition, Pricing, Competitive Landscape, Voice & Messaging, Customer Language). The other two copies use a 12-section structure (Product Overview, Target Audience, Personas, Problems & Pain Points, Competitive Landscape, Differentiation, Objections & Anti-Personas, Switching Dynamics, Customer Language, Brand Voice, Proof Points, Goals). The 12-section version also includes a 'When to Use' section, a check for the legacy .claude/ path, and a specific output template with tables for Personas and Objections. Because the section lists are materially different and the output templates conflict, crowning one copy would hide a real alternative structure.