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roas-forecasting

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Projects your ROAS for the next 30, 60, and 90 days based on current performance trends, seasonality patterns from your historical data, and planned budget or campaign changes. Gives you a range with confidence intervals, not a single number pretending to be precise. Platform: Google and Meta.

When to use

• Monthly planning and client expectation setting
• Before committing to budget increases with stakeholders
• Quarterly business reviews where leadership wants revenue projections
• When seasonal shifts are approaching and you need to model the impact on efficiency

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