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geo-performance-analysis

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Breaks down campaign performance by geographic location at whatever level matters — country, state, city, DMA, zip code. Flags underperforming geos that are quietly eating budget and high-performing ones that deserve more spend. Recommends geo bid adjustments or campaign splits. Platform: Google and Meta.

When to use

• When running national or multi-market campaigns and need to optimize allocation
• After expanding into new regions to evaluate early performance
• Quarterly to catch geo performance shifts as market conditions change
• When clients ask "where should we focus" and you need data behind the recommendation

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