domains / families / marketing / campaign-analytics

campaign-analytics

separate

Analyzes campaign performance with multi-touch attribution, funnel conversion analysis, and ROI calculation for marketing optimization. Use when analyzing marketing campaigns, ad performance, attribution models, conversion rates, or calculating marketing ROI, ROAS, CPA, and campaign metrics across channels.

When not to use

• **No statistical significance testing** -- Scripts provide descriptive metrics only; p-value calculations require external tools.
• **Standard library only** -- No advanced statistical libraries. Suitable for most campaign sizes but not optimized for datasets exceeding 100K journeys.
• **Offline analysis** -- Scripts analyze static JSON snapshots; no real-time data connections or API integrations.
• **Single-currency** -- All monetary values assumed to be in the same currency; no currency conversion support.
• **Simplified time-decay** -- Exponential decay based on configurable half-life; does not account for weekday/weekend or seasonal patterns.
• **No cross-device tracking** -- Attribution operates on provided journey data as-is; cross-device identity resolution must be handled upstream.

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