domains / families / marketing / influence-psychology

influence-psychology

authentic

Apply the seven principles of ethical persuasion (reciprocity, commitment, social proof, authority, liking, scarcity, unity) to product design, copy, and sales. Use when the user mentions "social proof", "persuasive copy", "why users dont convert", "ethical persuasion", "reciprocity", "scarcity tactics", "commitment and consistency", "shared identity", "in-group", "make my copy more persuasive", "increase trust", or "get more people to say yes". Also trigger when designing testimonial sections, crafting urgency messaging, or improving trust signals on landing pages. Covers the principles, when each applies, and ethical limits. For deal negotiation tactics, see negotiation. For viral word-of-mouth, see contagious.

When to use

• product design
• persuasive copy
• sales
• ethical persuasion
• designing testimonial sections
• crafting urgency messaging
• improving trust signals on landing pages
• scoring persuasive elements

When not to use

• deal negotiation tactics
• viral word-of-mouth

Skill page

Source