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attribution-model-comparison

separate

Runs your conversion data through different attribution models side by side — last click, first click, linear, time decay, position based, and data-driven. Shows you how credit shifts between campaigns depending on the model so you can make better budget decisions instead of over-investing in last-touch campaigns. Platform: Google and Meta.

When to use

• When making budget allocation decisions to avoid last-click bias
• During QBRs to show clients the full picture of campaign value
• When upper-funnel campaigns are on the chopping block due to "poor" last-click ROAS
• Before cutting any campaign that might be silently feeding conversions elsewhere

Skill page

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