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anomaly-detection

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Catches unusual performance changes across your accounts — CPC spikes, CVR drops, spend surges, impression collapses, CTR shifts — and flags them with context about what likely changed. The goal is to catch problems in hours instead of discovering them days later during a routine check. Platform: Google and Meta.

When to use

• Daily monitoring across all active accounts
• After website deployments or landing page changes
• During high-spend periods like Black Friday or product launches
• When managing multiple accounts and you can't manually check everything daily

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