domains / families / marketing / app-ads

app-ads

separate

When the user wants to run app install ads, user acquisition (UA), or promote mobile apps. Also use when the user mentions "app ads," "app install ads," "UA," "user acquisition," "Google App Campaigns," "Apple Search Ads," "ASA," "UAC," "App Store ads," "Play Store ads," "CPI," or "app promotion." For store listings, use distribution-channels.

When to use

• app install ads
• user acquisition
• promote mobile apps
• Google App Campaigns
• Apple Search Ads
• Meta App Install
• TikTok App Install
• in-app promotion

When not to use

• store listings

Skill page

Source