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account-structure-review

separate

Evaluates your campaign and ad set structure against your actual goals and budget. Flags over-segmentation that fragments your data, under-segmentation that hides performance differences, budget allocation issues, and consolidation opportunities that would improve algorithmic delivery and your ability to optimize. Platform: Google and Meta.

When to use

• When inheriting a new account from a previous team or agency
• Quarterly account health checks
• When performance plateaus and structural issues might be holding back algorithms
• Before scaling, because a messy structure at $20K/month becomes a disaster at $100K/month

Skill page

Source