domains / families / marketing / google-ads
When the user wants to set up, optimize, or manage Google Ads campaigns. Also use when the user mentions "Google Ads," "Google Search Ads," "PPC," "SEM," "PMF testing with ads," "test product-market fit," "Responsive Search Ads," "RSA," "Performance Max," "Quality Score," "keyword bidding," or "Google Display/YouTube ads." For paid mix, use paid-ads-strategy. Manage Google Ads — performance, keywords, bids, budgets, negatives, campaigns, ads, search terms, QS, location targeting, bulk operations, experiments, asset management, portfolio bidding, offline conversions. Use for any mention of Google Ads, CPA, ROAS, ad spend, or campaign settings.
The two copies describe different procedures for the same skill name. The first is a self-contained strategy guide covering PMF testing, campaign structure, Performance Max asset requirements, keyword strategy, Quality Score, and bidding thresholds. The second is a thin wrapper that mandates reading and following a separate WORKFLOW.md file for operational management (bulk operations, experiments, asset management, change review). Neither copy contains the other's material steps, and the second's instruction to defer to an external file conflicts with the first's direct procedural guidance, so crowning one would hide a real alternative.