domains / families / marketing / fatigue-frequency-manager

fatigue-frequency-manager

separate

Use when the user asks to "is my ad fatiguing", "why is CTR dropping at scale", or "should I rotate creative / widen the audience"; reads frequency, CTR and CVR decay against an early-flight baseline and returns Rotate-creative / Widen-audience / Hold triggers with a per-ad-set fatigue read. Not for building the replacement creative — use ad-creative-builder; not for the RQS score or vetoes — use ad-account-auditor. 广告疲劳检测/频次管理/换素材还是扩人群

When to use

• diagnosing creative fatigue
• diagnosing audience saturation
• deciding rotate-creative vs widen-audience vs hold
• setting frequency/decay thresholds
• reading CTR and CVR decay slopes
• analyzing scaling ad set performance

When not to use

• building replacement creative
• computing RQS score
• running vetoes
• ad-account-auditor tasks
• ad-creative-builder tasks

Skill page

Source