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bid-strategy-recommendations

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Analyzes your campaign history, conversion volume, CPA targets, and auction dynamics, then recommends the right bid strategy for each campaign — manual CPC, target CPA, target ROAS, maximize conversions, or maximize conversion value. Not a blanket recommendation, but campaign-by-campaign based on the data. Platform: Google.

When to use

• When onboarding new accounts to set up strategies correctly from the start
• Quarterly bid strategy reviews to catch campaigns that have outgrown or underperform their current strategy
• When conversion volume changes significantly (up or down)
• Before scaling campaigns, because the right strategy at $5K/month might be wrong at $25K/month

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