domains / families / marketing / run-organic-social
run-organic-social
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Runs a brand's organic social: how each platform works now, a strategy per platform and two weeks of posts in the brand's or a person's real voice. Use when a marketer says "run organic social for my brand", "fill my social calendar", "plan two weeks of posts", "grow my X / LinkedIn / Instagram / TikTok", "ghostwrite my founder's posts", "which platforms should we be on?", "plan the social for our launch", "a TikTok or Reel script to shoot on my phone", "tear down @x's account", or "my accounts went quiet". The marketer posts by hand; nothing is posted or scheduled. Not for a standalone post or repurposing one piece — use make-content.
When not to use
- A standalone post or a repurposed piece: **make-content**. #2 above handles a stray single-post ask.
- Posting, scheduling, replies, DMs, comment moderation: **parked** until the posting tools work. Reply drafting is in the backlog.
- Market and category listening: **research-market**. This playbook reads its report and does its own platform research.
- Making media beyond designed slides: produced video goes to the goose-video skill and new product photos to the goose-product-photos skill (GooseWorks skills, not playbooks). Phone and screen-recorded video is shot by the marketer from our…
- Boosting a winner with paid budget: **analyze-performance** flags it, **run-paid-campaigns** stages it.
- Creator programs: **work-with-creators**.
- Posting in Reddit, Facebook groups or Discord: out for v1. Google Business Profile posts and Amazon Posts: not covered yet.
Skill page
Source