domains / families / marketing / analytics
When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wants to measure marketing results. For choosing attribution models, comparing multi-touch/MMM/incrementality, or reconciling conflicting numbers across tools, see attribution. For A/B test measurement, see ab-testing. Rate metrics divide matching closed windows — never full-period spend by partial-period results. Rate metrics divide matching closed windows, never full-period spend by partial-period results. Use when a Process Mining overview, initial process selection, or an analytical follow-up needs routing.
The three copies are not reproductions of one procedure. The microsoft/power-platform-skills copy is a Process Mining routing skill that calls native functions like get_processes and get_process_overall_metrics_v2 and routes to specialist skills. The coreyhaines31/marketingskills copy is a marketing analytics tracking skill covering GA4, GTM, UTM parameters, event naming, and measurement principles. The sickn33/agentic-awesome-skills copy is a truncated mirror of the coreyhaines31 skill, missing the later sections on GA4, GTM, UTM, and debugging. Because the first copy addresses a completely different domain (process mining) and the other two address marketing analytics tracking, crowning one would hide a real alternative. The two marketing copies overlap but the coreyhaines31 version is more complete, while the sickn33 version is a truncated mirror.