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run-paid-campaigns

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Runs the paid leg of an approved plan: checks tracking, pages and stock before money moves, then stages one weekly proposal of kills, scales, pauses, swaps and launches, each with its reason and a check date. Nothing changes without your yes. Use when: launch these ads; it's Monday — kill, scale or pause?; swap this fatiguing ad; we sold out or the sale ended — pause the ads now; an ad got rejected or the account got restricted; we're in a brand crisis — hold the ads; give me the Google, TikTok or LinkedIn changes to make. Not for how the ads did or which ad won — use analyze-performance; not for rewriting a rejected image ad — use make-static-ads.

When not to use

• Making or rewriting ads — make-static-ads (it answers this playbook's request lines). Making or remaking video ads: the goose-video skill (a GooseWorks skill, not a playbook).
• Choosing the channel mix, budget split or test plan — plan-campaign (this playbook flags what the account can't express and records fired replan triggers).
• Explaining why performance moved and what to make next — analyze-performance.
• Ads inside AI assistants — watch-list only.

Skill page

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