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retargeting-window-analysis

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Analyzes your conversion lag data to determine the optimal retargeting window for each audience segment. Tells you whether your 30-day retargeting window should actually be 7 days, 14 days, or 60 days based on when people actually convert after their first visit. Platform: Meta.

When to use

• When setting up retargeting campaigns for new accounts
• When retargeting CPA is creeping up and audience pools need tightening
• After significant changes in conversion funnel or product offering
• Quarterly to check if conversion behavior patterns have shifted

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