domains / families / marketing / competitor-research

competitor-research

combined

Research competitor products, launch history, and acquisition evidence from public sources or supplied materials. Use when evaluating growth claims, comparing competitors, or choosing growth experiments. Produces a cited brief that separates observations, attributed claims, estimates, and hypotheses. When the user wants to analyze competitors for SEO, content, backlinks, or positioning. Also use when the user mentions "competitor analysis," "competitor research," "competitor keywords," "competitor backlinks," "link gap," "content gap," "competitor content," "competitive analysis," or "competitor comparison." For content roadmap, use content-strategy.

When to use

• evaluating growth claims
• comparing competitors
• choosing growth experiments
• researching launch history
• analyzing acquisition evidence
• identifying transferable strategies

When not to use

• installing connectors
• creating accounts
• submitting directory listings
• contacting founders
• incurring paid research charges
• promising complete growth history for every domain

Skill page

Conflict

The two skills share the name but define different procedures. The first is an SEO/content-focused playbook that prescribes specific tools (Ahrefs, Semrush, SimilarWeb), SERP/site: operators, and a report structure for keyword, content, and backlink gaps. The second is a general business research skill focused on verifying growth claims, launch history, and acquisition evidence from public or supplied materials, with strict rules on evidence labeling, avoiding conflation of metrics, and proposing experiments. They overlap in the goal of analyzing competitors but differ in scope, data sources, and output constraints, so crowning one would hide a real alternative.