domains / families / marketing / referral-program
When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' 'partner program,' 'referral incentive,' 'how to get referrals,' 'customers referring customers,' or 'affiliate payout.' Use this whenever someone wants existing users or partners to bring in new customers. For launch-specific virality, see launch-strategy. When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' or 'partner program.' This skill covers program design, incentive structure, and growth optimization.
The four skills cover the same high-level goal but diverge on scope, product context, and specific mechanics. The first is SaaS/web-focused with specific tool recommendations (Cello, RefRef) and a 10-30% reward benchmark. The second is mobile-app-focused, emphasizing deep links, K-factor math, and specific app-store fraud vectors (IDFV, Family Sharing). The third and fourth are broader B2B/B2C hybrids that include affiliate program design, email sequences, and a different incentive sizing formula (LTV x Margin - CAC). Because they disagree on reward sizing logic, target platforms (web vs mobile), and include unique steps (email sequences vs deep link setup), no single copy is the authentic source for the others.