domains / families / marketing / plan-campaign-budget-and-tests

plan-campaign-budget-and-tests

separate

Step of the plan-campaign playbook: splits the budget across chosen channels, checks per-channel minimums, and writes the test plan and paid structure. Run plan-campaign instead; not for direct use.

When to use

• splitting budget across channels
• checking per-channel minimums
• writing test plan
• writing paid structure
• phasing spend
• reconciling budget lines

When not to use

• direct use
• running plan-campaign

Skill page

Source