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organic-growth-advisor
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Identify which organic growth path to pursue — new segments, geographies, channels, or products. Use when diagnosing where a growth constraint lives and which McKinsey growth level to act on next.
When to use
- Diagnoses where your growth constraint lives using two questions
- Places your situation on the Growth Path Matrix (customer/market context vs. degree of product change)
- Recommends one growth path with rationale, a diagnostic question, and a first experiment
- **Not a rigorous diagnostic instrument:** A fast triage tool, not a scoring model
- **Not a maturity model or rubric:** No stages, no grades, no weighted criteria
- **Not a substitute for customer discovery:** It points you in a direction; discovery validates it
- **Not a guarantee:** If the recommendation does not feel right, that tension is worth exploring
- Growth is stalling and you are unsure which lever to pull next
When not to use
- Situations where core product-market fit has not yet been achieved
- Situations where a validated growth path is already in motion
- Rigorous strategic planning
- Situations lacking basic context about current customers and their problems
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