domains / families / marketing / outcomes-ledger

outcomes-ledger

separate

Shared step of the marketing playbooks (research-audience, write-outreach, work-with-creators): keeps the brand's record of the prospects or creators that were handed over. Tracks a status for each person, permanent opt-outs, re-check dates and dated lessons, which the next run reads. Loaded by those playbooks; not for direct use.

When to use

• tracking prospect and creator status
• managing permanent opt-outs and suppressions
• recording dated lessons from outreach
• updating ledger rows with outcomes
• flagging stale rows for re-checking

When not to use

• direct use by humans
• contacting anyone
• requiring outcomes

Skill page

Source