domains / families / marketing / free-tools

free-tools

separate

When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give it away to attract leads or earn links. For downloadable content lead magnets (ebooks, checklists, templates), see lead-magnets.

When to use

• planning free tools
• evaluating free tools
• building free tools
• lead generation tools
• SEO value tools
• brand awareness tools
• engineering as marketing
• ROI calculators

When not to use

• downloadable content lead magnets
• ebooks
• checklists
• templates

Skill page

Source