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press-release

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Write an Amazon-style press release that defines customer value before building. Use when aligning stakeholders on a new product, feature, or strategic bet.

When to use

• Create a visionary press release following Amazon's "Working Backwards" methodology to define and communicate a product or feature before building it. Use this to align stakeholders on the customer value proposition, clarify the problem be…

When not to use

• For trivial features
• After you've already built the product
• As actual launch-day press release

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