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ad-management-intake

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The intake stage of a Meta ad harness. Researches the brand first, states what it assumes, and asks only what it cannot infer and what would change money, claims or legal exposure if guessed wrong — at most four questions a turn, in plain business language. Writes the brand's stable facts (ads/brand.md), the campaign brief, and a log of what was asked vs assumed. Use it when someone wants to run Meta ads and the brand's ad facts are not yet recorded.

When to use

• Running Meta ads
• Recording brand ad facts
• Creating campaign briefs
• Intake for brands without recorded ad facts

When not to use

• Touching Meta directly
• Redoing existing research
• Broad market study

Skill page

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