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landing-page-audit

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Reviews your landing pages against the ads driving traffic to them. Checks for message match between ad copy and page content, CTA clarity, above-the-fold alignment, form friction, and flags any disconnects between what the ad promises and what the page delivers. Platform: Google and Meta.

When to use

• When CVR drops but ad metrics (CTR, CPC) stay stable — the problem is usually the page
• Before launching new campaigns to catch issues before spend starts
• Quarterly landing page reviews across all active campaigns
• When A/B testing landing pages and you need hypotheses for what to change

Skill page

Source