domains / families / marketing / site-architecture

site-architecture

combined

When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal linking. Also use when the user mentions "sitemap," "site map," "visual sitemap," "site structure," "page hierarchy," "information architecture," "IA," "navigation design," "URL structure," "breadcrumbs," "internal linking strategy," "website planning," "what pages do I need," "how should I organize my site," or "site navigation." Use this whenever someone is planning what pages a website should have and how they connect. NOT for XML sitemaps (that's technical SEO — see seo-audit). For SEO audits, see seo-audit. For structured data, see schema-markup. When the user wants to audit, redesign, or plan their website's structure, URL hierarchy, navigation design, or internal linking strategy. Use when the user mentions 'site architecture,' 'URL structure,' 'internal links,' 'site navigation,' 'breadcrumbs,' 'topic clusters,' 'hub pages,' 'orphan pages,' 'silo structure,' 'information architecture,' or 'website reorganization.' Also use when someone has SEO problems and the root cause is structural (not content or schema). NOT for content strategy decisions about what to write (use content-strategy) or for schema markup (use schema-markup).

When to use

• Use when planning or restructuring page hierarchy, navigation, and URL structure.
• Use when mapping site sections, breadcrumbs, and internal linking.
• Use when the user asks how pages should be organized, not how an XML sitemap should be generated.

When not to use

• Use this skill only when the task clearly matches the scope described above.
• Do not treat the output as a substitute for environment-specific validation, testing, or expert review.
• Stop and ask for clarification if required inputs, permissions, safety boundaries, or success criteria are missing.

Skill page

Conflict

The first three copies (coreyhaines31, LeoYeAI/openclaw-marketing-skills, sickn33) are near-identical reproductions of a single 'IA Planning' skill, focusing on page hierarchy, the 3-click rule, and navigation types. The fourth copy (LeoYeAI/openclaw-master-skills) is a distinct 'Technical SEO & Internal Linking' skill that introduces specific modes (Audit, Plan, Linking Strategy), URL construction rules (hyphens vs underscores, trailing slashes), and a script-based audit workflow. Because the fourth copy contains material steps and constraints (URL design, internal linking equity, sitemap analysis) that the others lack, and the others contain specific hierarchy templates the fourth lacks, crowning one would hide a real alternative approach to the same task.