domains / families / marketing / paid-measurement-loop

paid-measurement-loop

separate

Use when the user asks to "read back" a paid campaign change, "did this ad change work", or "compare ROAS/CPA before and after"; reads ROAS/CPA against a control over a fixed readback window and returns a Promote / Keep-testing / Rollback / Unproven readback decision with the math delegated to roi-calculator. Not for RQS scoring or veto adjudication — use ad-account-auditor; not for the ROI ratio math — use roi-calculator; not for cross-channel rollups — use performance-analyzer. 付费广告复盘/ROAS回看/投放效果归因

When to use

• read back a paid campaign change
• compare ROAS/CPA before and after
• decide Promote/Keep-testing/Rollback/Unproven
• normalize cross-platform ROAS comparison
• paid ads readback loop

When not to use

• RQS scoring
• veto adjudication
• ROI ratio math
• cross-channel rollups

Skill page

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