domains / families / marketing / positioning-workshop

positioning-workshop

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Run a positioning workshop that surfaces target customer, unmet need, category, benefits, and differentiation. Use when your product messaging feels fuzzy, generic, or misaligned.

When to use

• Guide product managers through discovering and articulating product positioning by asking adaptive questions about target customers, unmet needs, product category, benefits, and competitive differentiation. Use this to align stakeholders o…

When not to use

• Before customer research
• For internal tools with captive users
• When positioning is already clear and validated
• Tagline generation
• Feature-first brainstorming
• Consensus-driven decision making

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