domains / families / marketing / copywriting

copywriting

combined

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever someone is working on website text that needs to persuade or convert. For email copy, see email-sequence. For popup copy, see popup-cro. For editing existing copy, see copy-editing. When the user wants to write, rewrite, or improve marketing copy for any page, including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "hero section copy," "this copy is weak," "this sounds like AI," "AI slop," "make it sound human," or "help me describe my product." Use this whenever someone is working on website text that needs to persuade or convert. Drafts never use AI tells like "it's not X, it's Y" reveals, "no X, no Y, no Z" lists, or sentences that trail into extra comma clauses. For email copy, see emails. For popup copy, see popups. For editing existing copy, see copy-editing. For the offer underneath the copy (bonuses, guarantees, value framing), see offers. Claims must be supportable, and a declined claim names the evidence that would unlock it.

When to use

• writing before understanding the audience
• vague or hype-driven messaging
• misaligned CTAs
• overclaiming or fabricated proof
• untestable copy
• This skill is applicable to execute the workflow or actions described in the overview.

When not to use

• Use this skill only when the task clearly matches the scope described above.
• Do not treat the output as a substitute for environment-specific validation, testing, or expert review.
• Stop and ask for clarification if required inputs, permissions, safety boundaries, or success criteria are missing.

Skill page

Conflict

The copies overlap on core conversion principles (clarity, benefits, specificity, one idea per section) and page structure, but each contains material steps the others lack. coreyhaines31 adds a strict 'No AI Tells' style guide and a claim-decline/unlock protocol. kostja94 adds specific copywriting frameworks (PAS, AIDA, BAB, FAB, 4 U's) and headline formulas. LeoYeAI adds a page structure framework with specific section types and CTA guidelines. sickn33 adds a mandatory 'Copy Brief Lock' gate and a structured output format with alternatives and annotations. Crowning one would hide these distinct procedural approaches.