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search-term-mining

separate

Analyzes your search term reports across all campaigns and surfaces high-intent terms you're not bidding on yet. Groups them by theme, estimates their potential volume and CPA, and recommends match types and starting bids for each. Platform: Google.

When to use

• Monthly keyword expansion reviews
• When search campaigns plateau and you need new growth vectors
• After launching a new product or feature that creates new search demand
• When onboarding a new account to find what the previous team missed

Skill page

Source