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research-market-market-pass

separate

Step of the research-market playbook: the worker brief for researching the market itself, including category, size, changes, pricing norms and demand. Run research-market instead; not for direct use.

When to use

• researching the market a brand sells into
• identifying market category and positioning
• estimating market size top-down and bottom-up
• analyzing market changes in the last 12 months
• researching pricing norms and demand

When not to use

• direct use
• competitor research
• audience research
• loading other skills or playbooks
• starting subagents or workflows

Skill page

Source