domains / families / marketing / meta-ads
When the user wants to set up, optimize, or manage Meta (Facebook/Instagram) Ads. Also use when the user mentions "Meta Ads," "Facebook Ads," "Instagram Ads," "Meta Pixel," "Conversions API," "Advantage+," "lookalike audience," or "Meta retargeting." For landing pages, use landing-page-generator. Manage Meta Ads (Facebook + Instagram) — performance, ROAS, CPM, frequency, audience overlap, learning phase, creative fatigue, budgets, ad sets, campaigns, ads. Use for any mention of Meta Ads, Facebook Ads, Instagram Ads, ROAS, CPM, ad spend, or campaign settings on Meta.
The two copies are not reproductions of the same procedure. The first copy is a self-contained, educational guide covering campaign structure, naming conventions, creative best practices, and a pre-launch checklist. The second copy is a thin wrapper that explicitly forbids substituting its own content and mandates reading an external WORKFLOW.md file for the actual procedure. Because the second copy's 'procedure' is an external file not provided here, and the first copy contains substantial, actionable steps that the second copy lacks (and vice versa, the second has specific triggers and a strict path-resolution protocol), crowning one would hide the other's unique approach. They overlap in domain but disagree on how the task is executed (inline guide vs. external workflow reference).