domains / marketing / meta-ads-management / meta-ads

meta-ads

Skill card

combined

The two copies are not reproductions of the same procedure. The first copy is a self-contained, educational guide covering campaign structure, naming conventions, creative best practices, and a pre-launch checklist. The second copy is a thin wrapper that explicitly forbids substituting its own content and mandates reading an external WORKFLOW.md file for the actual procedure. Because the second copy's 'procedure' is an external file not provided here, and the first copy contains substantial, actionable steps that the second copy lacks (and vice versa, the second has specific triggers and a strict path-resolution protocol), crowning one would hide the other's unique approach. They overlap in domain but disagree on how the task is executed (inline guide vs. external workflow reference).

Repositories

Other copies

Combined skill

---
name: meta-ads
description: Manage and optimize Meta (Facebook/Instagram) Ads campaigns, including setup, performance analysis, and creative strategy.
---

# Meta Ads Management

## Workflow Selection
1. **Check for External Workflow**: If operating within the `nowork-studio/notfair-plugin` environment, read `<plugin-root>/meta-ads/manage/WORKFLOW.md` completely. If this file is missing, stop and report a packaging error. Do not substitute other skills.
2. **Inline Guidance**: If no external workflow is available or if the user requests general guidance, follow the steps below.

## Campaign Structure & Setup
- **Hierarchy**: Campaign → Ad Set → Ad.
- **Principle**: One objective per campaign. Consolidate by objective to help the algorithm learn.
- **Naming**: Use `META_[Objective]_[Audience]_[Offer]_[Date]`.
- **Objectives**: Select Awareness, Traffic, Conversions, or Engagement based on the goal.

## Audience & Targeting
- **Lookalikes**: Base on high-LTV customers, not all customers.
- **Advantage+**: Use for automated audience discovery and broad targeting.
- **Exclusions**: Always exclude existing customers and recent converters (7–14 days).

## Creative Best Practices
- **Image**: Clear product, human faces, text <20% of image.
- **Video**: 15–30s duration. Hook (0–3s), Problem (3–8s), Solution (8–20s), CTA (20–30s).
- **Volume**: Test 3–5 ad variants per ad set.

## Optimization & Performance
- **Learning Phase**: Aim for 50+ conversions per ad set per week. Avoid changes during this phase.
- **Budgets**: Use CBO (Campaign Budget Optimization) for scaling; ABO for specific ad set control.
- **Frequency**: Keep below 3 to avoid fatigue.
- **Metrics**: Monitor ROAS, CPM, CTR, and audience overlap.

## Pre-Launch Checklist
- [ ] Meta Pixel and Conversions API configured.
- [ ] Conversion events firing correctly.
- [ ] Landing page is mobile-friendly and fast.
- [ ] 3+ creatives ready per ad set.
- [ ] Audience exclusions applied.