domains / families / marketing / branding

branding

separate

When the user wants to define, audit, or apply brand strategy—purpose, values, positioning, storytelling, voice, narrative (not only visuals). Also use when the user mentions "brand strategy," "brand story," "brand storytelling," "brand voice," "brand identity," "brand guidelines," "brand purpose," "brand values," "origin story," "brand narrative," "brand personality," "brand archetype," "slide deck branding," "PPT brand colors," or "document style guide." For typography, colors, design tokens, and frontend visuals, use brand-visual-generator.

When to use

• **Brand strategy**: Purpose, values, positioning, differentiation, target audience
• **Brand storytelling**: Origin story, hero's journey, narrative arc, brand archetypes
• **Brand voice & tone**: Voice, tone, avoid terms, preferred wording
• **Brand visual identity**: Colors, typography, logo rules—strategy layer; implementation in **brand-visual-generator**, **logo-generator**

When not to use

• typography
• colors
• design tokens
• frontend visuals

Skill page

Source