domains / families / marketing / social-media-setup
social-media-setup
authentic
Social media register: platforms and handles, post captions and hashtags, publishing cadence, approval status and profile checklist. Use for social account setup.
When to use
- Facebook, Facebook Page, LinkedIn, LinkedIn company page, TikTok
- social media setup, profiles, bios, avatars, cover images
- "we are not on social media", "we should be on Instagram"
- content calendar, posting schedule, what to post
- "nobody engages with our posts"
- brand voice on social, tone of voice
- social profiles for recruitment, or for a local customer base
When not to use
- This is a plan and a register. It does not create an account, publish a post, or call any
- It has no access to any platform, so it cannot see follower counts, reach, engagement
- Platform features, limits, formats and algorithms change frequently - character limits,
- The platforms do not all behave alike, and the differences are not stable. A rule stated
- Video production, editing, subtitles and thumbnails are a separate skill and are not
- Paid advertising, boosting, influencer work and lead ads are commercial decisions with a
- Community management - moderation, private groups, a crisis - is a people problem and not
- A social profile is not a ranking asset for organic search. A business with no website
Skill page
Source