domains / families / marketing / competitors
When the user wants to create competitor comparison or alternative pages for SEO and buyer-facing use. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'competitor teardown,' 'audit our competitor pages,' 'are our comparison pages out of date,' or 'competitive asset audit.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. For auditing existing claims (not researching competitors from scratch, which is competitor-profiling; not technical SEO on these pages, which is seo-audit), use the asset audit here. For internal battle cards and sales-specific competitor docs, see sales-enablement. Manages the founder's competitive landscape — discovering competitors, updating existing competitor files, adding new ones, and dispatching ad-hoc research. Use when the founder wants to explore competitors, do competitive research, update a competitor profile, or understand who else is solving their problem.
The two skills share the name 'competitors' but solve different problems. The first is a content-marketing skill for writing public SEO pages (alternatives, vs pages) with strict evidence and honesty rules. The second is a founder-facing operational skill for maintaining a local competitive landscape (files, discovery, watch passes, archiving). They overlap only in the general concept of tracking competitors; their steps, file structures, and outputs are distinct, so crowning one would hide a real alternative.