domains / families / marketing / crisis-response-planner

crisis-response-planner

separate

Use when the user asks to "build our social crisis protocol", "mentions are exploding — what do we do first", or "when do we pause the posting queue"; produces a 1-5 severity ladder with tunable Estimated trigger thresholds (mention-velocity multiples vs the 7-day listening baseline, sentiment flip, journalist/regulator contact, employee-conduct class), the first-mechanical-action rule — pause ALL scheduled posts AND paid amplification, with dated state markers dropped to the channels proposal protocol and reconciled post-incident — a pre-approved holding-statement library with committed update cadences, when-NOT-to-post rules, a spokesperson/approval matrix, and a post-crisis retro template; re-runs the social-quality-auditor pre-publish gate before un-pausing the queue. Not for email deliverability incidents (blocklist, spam-rate spikes) — use deliverability-qa; inside a launch window launch-day-conductor owns incident handling. 社媒危机预案/暂停队列/声明库/发言人矩阵

When to use

• building social crisis protocol
• setting 1-5 severity ladder
• executing queue-pause rule
• preparing holding statements
• writing when-NOT-to-post rules
• naming spokesperson/approval matrix
• running stand-down and retro

When not to use

• email deliverability incidents
• scoring ECHO profile result
• running vetoes
• triaging everyday inbox
• launch-day incident handling

Skill page

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